Five things we are hired for. They share a method and very little else, so each one has its own page rather than a line in a list.
Consumer and lifestyle PR
Product launches, founder positioning, gifting and creator seeding for brands that need to be known by people who have never heard of them. Consumer and lifestyle PR.
B2B and corporate PR
Trade press, thought leadership and category education aimed at buyers and specifiers rather than at reach. B2B and corporate PR.
Travel and tourism PR
Destinations, operators and properties, run to the longest lead times in consumer press. Includes place marketing and talent attraction. Travel and tourism PR.
Hospitality PR
Hotels, venues and the food and drink programmes inside them, for two audiences that want different stories on different timelines. Hospitality PR.
Food and drink PR
Restaurants, drinks brands and food producers, including the compliance layer that alcohol work carries. Food and beverage PR.
What runs underneath all five
- Media relations built on actual relationships rather than a bought list
- Crisis and issues counsel, in place before it is needed
- Awards and list submissions tracked against their deadlines
- Spokesperson preparation, from a first trade interview to a difficult one
- Reporting that says what ran, where, and who it reached
Not sure which of these you need?
Describe the business and the moment you are working towards. We will tell you which of these applies, and whether it is worth the spend yet.
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