Coverage that reaches the traveller deciding where to stay and the planner deciding where to book.
Two audiences, two press strategies, one programme
A hotel is sold twice: once to a guest choosing a weekend and once to a planner filling a hundred rooms. Consumer travel press and trade hospitality press want different stories, on different timelines, from different spokespeople.
Most agencies pitch both with the same release. It is why so much hospitality coverage reads like a brochure and converts like one.
What we cover
- Openings and refurbishments — including the long lead travel titles that need six months’ notice
- Food and beverage programmes — the restaurant inside the hotel, treated as its own story
- Meetings and events — trade press, planner publications and the awards that matter to them
- Destination and tourism work — our team’s talent attraction and destination marketing has won awards
Where we have done this
Programmes run for Kimpton Hotels & Restaurants and Hilton, alongside restaurant and drinks work across the Southern market.
The press calendar an opening actually has
Most of what can be placed around an opening is decided by lead times nobody controls. Glossy monthlies and long-lead travel titles work three to six months ahead, so a property that arrives four weeks out has already lost that tier. Weeklies, city titles and the online travel desks work in weeks rather than months. Critics keep their own schedule and will not be hurried, which is why the honest answer to “when will the review run” is a range rather than a date.
We start by mapping your date against those windows and saying which tiers are still open. If the useful ones have closed, we say so and build around a second moment — a seasonal menu, an anniversary, a chef arrival — rather than spending budget pitching into a window that has already shut.
What a retained press office covers
- A running story pipeline, so there is something to pitch in the months with no news
- Press office handling — incoming enquiries, image requests, fact-checks and deadlines
- Spokesperson preparation, from a first trade interview to a difficult one
- Awards and list submissions tracked against their deadlines rather than remembered late
- Trade and planner outreach kept separate from consumer outreach, because the two audiences want different things
- Crisis and issues counsel in place before it is needed rather than after
How we report
Coverage reports that say what ran, where, and who it reached, rather than a count of releases sent. Alongside them: share of voice against the properties you actually compete with, referral traffic from coverage into your own pages, and whether the stories placed moved the conversations that matter — direct bookings, planner enquiries, the trade calls that follow a trade feature.
Opening, refurbishing, or repositioning?
Tell us the property and the date. We will come back with the press calendar it needs.
